Monday 3 December 2007

Repak Green Christmas 2007 - Poised for launch

This Christmas Irish consumers all around the country will munch their way through an estimated 8.5 million mince pies, 1.4 million tins of biscuits and nearly 1 million selection boxes and will pull over 16 million Christmas crackers as they get into the festive spirit. Apart from expanding waistlines, this annual consumption fest leads to a New Year waste packaging mountain. In response Repak is calling on all retailers to encourage their customers to jingle all the way down to the recycling centres and bottle banks as they look towards an even Greener Repak Green Christmas in 2007.

Last year Repak recycled nearly 32,000 tonnes of used packaging, which was 10% up on the previous year. Repak Green Christmas is encouraging retailers to lead by example by putting recycling in front of their customers, get them to think green and remember to recycle all the extra waste produced by these Christmas festivities.

Commenting on the extra effort required over the Christmas period, Andrew Hetherington, CEO of Repak said “This time of the year is the perfect opportunity for retailers to get out there and show their Green credentials. We are asking retailers to lead the way in recycling this Christmas, by encouraging staff and customers internally to take on new recycling challenges over Christmas, to recycle items they have never recycled before, such as mince pie trays or used Christmas crackers.

This year Repak Green Christmas takes place between the 23rd December 2007 to 6th January 2008.

Full details of Green Christmas recycling centres, their opening hours and Christmas tree recycling drop off points will be available at http://www.repak.ie/.

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