As part of its Packaging Prevention Programme, Repak has appointed consultants to examine the dyanamics behind product packaging decisions in terms of Who and Why?
The project which will identify and study a number of product supply chains with a view to identifying and understanding the packaging, and packaging design, decision-making process. The project will be carried out by Perchards, a consultancy firm with broad experience in packaging legislation.
The consultants will choose a number of common products, and work back through the supply chain and study the factors and dynamics of packaging decisions, including who makes decisions, for what reasons and in accordance with what requirements. It will further enquire if these decisions and design decisions could be changed and if there are barriers to such changes.
It is intended that the project will develop criteria for identifying suitable products for study based on criteria such as: amount of product sold, volume of packaging materials used in bringing product to point of sale, consumer perceptions of “over-packaging”, range of packaging options and choices, likely availability of good case study information, essential requirements, and best in class criteria.
It is anticipated that the project will be completed towards end 2007.
The full results of the study will be available from Repak.
