Tuesday 27 May 2008

New Initiative to Assist Irish industry ‘design out’ over-Packaging Launched by Repak.

· First Irish Packaging Prevention course launched by Repak
· Repak initiatives seek to design out packaging
growth over the next number of years
· Every 1% of packaging prevented would reduce packaging waste by c10,000 tonnes.
· Voluntary packaging reduction agreement with Irish Retail to be announced as part of

Repak Packaging Prevention Program

With increased consumer concern about the volumes of packaging, recycling producer responsibility scheme, Repak has launched a major training initiative to help Irish industry ‘design out’ over-packaging on products. The nationwide training programme, which is the first of its kind, was developed in conjunction with FAS and RPS.

The course development was funded by Repak and the EPA as part of their packaging prevention programme. This initiative follows a series of earlier initiatives designed to reduce the amount of packaging generated with future plans to develop a voluntary packaging agreement for the Irish retail sector. This agreement will introduce a commitment by the sector to reduce packaging to agreed levels.

The first Packaging Optimisation training programme took place in the Mullingar Park Hotel today and was attended by representatives from the food and drink industries, major retailer chains, packaging producers and wholesalers. The course aims to create awareness and knowledge of packaging waste prevention and enable companies to identify and implement their own packaging optimisation initiatives. Some of the areas that will be explored include light-weighting of materials, alternative packaging solutions and use of replacement materials.

The FETAC Level 6 accredited course is run over 3 modules of 2 days each,and covers Packaging Waste Legislation & Policy, Supply Chain Analysis & Prevention, Impact Analysis; Economic and Environmental Impacts and Organisational Implementation. The course also includes best practice site visits, interactive sessions, comprehensive case studies, video clips and practical exercises. Twenty two participants from a wide spectrum of industry covering the major retailers, large food and drink suppliers, high tech companies as well as other producers along the supply chain attended the inaugural course on the 27th May.

Commenting on the course Dr. Andrew Hetherington, CEO Repak said “While recycling rates are on target at 60% emphasis must now go on prevention and minimisation of packaging. There is no easy solution to this growing issue as packaging is an essential requirement in product protection, with food wastage and food safety a major consideration. However packaging design is a major consideration and we are helping to equip Irish industry with the tools to pro actively manage this challenge. This is one initiative within our Repak packaging prevention program. To help drive additional change in the UK the government funded WRAP program and the innovation fund was specifically targeted to design out packaging growth.”

Repak and the EPA under their packaging prevention program are looking to design out packaging growth and to see if packaging growth can be decoupled from economic and social economic drivers over the coming years. Every 1% of packaging prevented will result in the equivalent of 10,000 tonnes reduction in total waste arisings.

“Whilst packaging waste is a highly visible waste with a recycling rate close to 60% it is more under control than other waste streams such as bio waste. Yet as waste growth and packaging recycling rates continue to grow the time is ripe for us to focus on prevention/optimization.”, commented Andrew Hetherington,

The Packaging Optimisation Training Programme builds on the successes already achieved through a nationwide seminar series, a best practice website http://www.preventandsave.ie/, a household carbon calculator http://www.repak.ie/ and an annual packaging design awards.

Repak will be following this initiative with further projects and is currently working with Retail Ireland with the aim of delivering a voluntary packaging agreement for the Irish retail sector. Most leading retailers are currently on board with this initiative which is currently under negotiation with the key retail players in the Irish market. Repak will seek to expand this initiative to include other sectors to help reduce packaging volumes in the future.

The programme initiated by Repak supported by the EPA was developed by RPS consulting and FAS and will run throughout 2008. Going forward this FETAC accredited course will be run by FAS. Those seeking to enrole on the course should contact Colm Munnelly of Repak on 01 4670190.

Thursday 15 May 2008

Repak Call on Nominations for Best Presented Bring Bank


Repak is proud to once again be sponsoring the Best Presented Bring Bank Award as part of the National Tidy Towns Competition. Repak are seeking nominations from every town and county around the country. The prize fund of €1,000 per region is awarded to the local Tidy Town Committee. In all there are seven regional winners and one overall winner.

Repak are seeking nominations and will be involved in the final judging of all short-listed nominees for the above award.

Speaking about the award, Darrell Crowe from Repak said “it is vitally important that the areas around bring bank sites are kept tidy and free from littering and by making these sites attractive it encourages more people to recycle and this why Repak is so delighted to sponsor this award. We are calling on you to nominate a bring bank in your area, which you consider a worthy contender for this year’s award and get deserved recognition for your efforts and for your Local Tidy Town Committee”

To nominate a Bring Bank site for this award please send all entries no later than June 20th 2008 to Alma Jordan, Repak Ltd, Red Cow Interchange Estate, 1 Ballymount road, Clondalkin, Dublin 22, alternatively you can email Alma directly at alma.jordan@repak.ie

The judging criteria will be as follows:
Best Presented Bring Bank Judging Criteria

1. Location and positioning of site (e.g. on Main thorough fare etc)
2. Accessibility of Bring bank
3. Directional Sign posting and Signage
4. Tidiness and litter abatement of site
5. Physical Presentation/landscaping of site
6. Usage of site (figures provided by Repak for Short list)
7. Local Community Support/involvement in site management

Photographs must be supplied with each entry. All judging will be completed by August 15th.
(Pictured is the 2007 Overall Winner - Partry Bring Bank, Co. Mayo)

Tuesday 13 May 2008

Repak launch new recruitment campaign

Repak have just started their first in a series of promotional campaigns planned for 2008. In line with the new changes in the regulations, Repak is looking to further extend its membership to include all companies who are now obligated under the amended Irish Packaging Regulations, ie. have a turnover of €1 million per annum and who place 10 tonnes or more packaging on the Irish market.

As usual Enforcement continues to be an important issue for Repak in driving new Membership recruitment. With new Regulations in place Repak have been pushing the enforcement agenda. As part of enforcement of the New Regulations the EPA commissioned the CTC to identify potentially newly obligated companies.

This report was launched to the Enforcement network on the 13th May in Tullamore. The report though limited in its details highlights 5,000 potential targets for follow up by the Local Authority enforcement network. Repak for its part has introduced a number of new initiatives to increase compliance and simplify membership for newly obligated companies.

Repak have also funded and developed a series of enforcement adverts these will include radio and press. The radio campaign was launched on the 12th May on national and local radio stations for two weeks in May using business to business drive time packages. Repak look forward to welcoming large numbers of new members in 2008 as a result of the changes in the new regulations.

Friday 2 May 2008

Repak's Easter podcast!

Hi there,

Over the easter period Darrell Crowe, Marketing and Sales Manager for Repak gives an interview about a number of issues around recycling at easter including:
• Irelands capability of coping with the extra packaging being produced over
the Easter period
• Who is to blame regarding excessive packaging
• Easter Vs Christmas recycling
• Easter recycling targets
• Irelands recycling efforts compared to international standards

Click on the play sign below to hear the short podcast!