Repak launch new recruitment campaign

Repak have just started their first in a series of promotional campaigns planned for 2008. In line with the new changes in the regulations, Repak is looking to further extend its membership to include all companies who are now obligated under the amended Irish Packaging Regulations, ie. have a turnover of €1 million per annum and who place 10 tonnes or more packaging on the Irish market.

As usual Enforcement continues to be an important issue for Repak in driving new Membership recruitment. With new Regulations in place Repak have been pushing the enforcement agenda. As part of enforcement of the New Regulations the EPA commissioned the CTC to identify potentially newly obligated companies.

This report was launched to the Enforcement network on the 13th May in Tullamore. The report though limited in its details highlights 5,000 potential targets for follow up by the Local Authority enforcement network. Repak for its part has introduced a number of new initiatives to increase compliance and simplify membership for newly obligated companies.

Repak have also funded and developed a series of enforcement adverts these will include radio and press. The radio campaign was launched on the 12th May on national and local radio stations for two weeks in May using business to business drive time packages. Repak look forward to welcoming large numbers of new members in 2008 as a result of the changes in the new regulations.