Sunday 23 December 2007

Repak Green Christmas 2007 Official Launch



Don’t Let Packaging Snowball Out of Control this
Christmas

· 4 bottles of wine, 9 beer cans, 7 plastic drinks bottles
and nearly 1 roll of wrapping paper used EVERY SECOND by
consumers over Christmas period
· 82,000 tonnes of additional packaging will be generated over
Christmas period
· 23,000 tonnes of paper and cardboard the weight of 511
articulated trucks
· 44 million litres of alcohol, enough to fill Lough Neagh 12
times over
· Each household will generate circa 55 kilos of packaging waste · Repak set target to recycle 45% of the used packaging


With the Festive season in full swing, presents being bought and wrapped, everyone drinking and eating their fill, the packaging mountain is already beginning to build up. Repak would like to remind all consumers to prevent packaging from snowballing out of control this Christmas and be sure to use their local recycling facilities to recycle as much of their used packaging as possible. Irish Consumers go through an estimated; 4 bottles of wine, 9.6 beer cans, 5 soft drinks cans, 7.8 plastic drinks bottles and nearly 1 roll of wrapping paper PER SECOND over the festive period. In total over Green Christmas Irish consumers will use enough glass wine and beer bottles to create a chain 9,500 km in length, a chain long enough to stretch from Dublin to Tokyo. We will use 23,000 tonnes of cardboard and paper the same average weight as 511 fully loaded articulated trucks and we will drink enough alcohol to fill the great Lough Neagh 12 times over. In response to this festive indulging Repak is calling on all householders to maximise the use of their green bins and jingle all the way down to the recycling centres and bottle banks as they look towards an even Greener Repak Green Christmas in 2007.

This year Repak Green Christmas runs from the 23rd of December 2007 to the 4th of January 2008 so make sure your house is ready for the 12 Recycling days of Green Christmas. According to research undertaken by Repak, each household will generate circa 54 kilos or 80,000 tonnes of used packaging in total, over the Christmas period. There is a 30 per cent increase in the overall amount of used packaging at this time of year. It is estimated there are 164 million drink containers – including alcoholic and non-alcoholic cans and bottles going to be consumed this year due to the numerous Christmas parties and nights out over the festive season. Repak is aiming to collect and recycle 45% of this used packaging, generated over the holiday period. This is equivalent to 24 kilos per household or 35,000 tonnes in total of used packaging. Last year Repak supported the recycling of nearly 32,000 tonnes of used packaging, which was 10% up on the previous year. Repak Green Christmas is encouraging householders to think green and remember to recycle all the extra waste produced by these Christmas festivities.

Commenting on the extra effort required over the Christmas period, Andrew Hetherington, CEO of Repak said “What we have seen previously is that, with some encouragement, consumers react enthusiastically to the recycling call for a Repak Green Christmas. We are asking householders this year to examine their bin and to recycle items they have never recycled before, such as mince pie trays or used Christmas crackers, selection and chocolate boxes and biscuit tins. Consumers are the front line of recycling and their enthusiasm and participation is crucial in helping to reduce our Christmas waste mountain.”

Repak Green Christmas is supported in part by the Department of the Environment, Heritage and Local Government under the Race Against Waste campaign. Minister Minister John Gormley,T.D., thanked householders for their recycling efforts over the past year. “Recycling performance has gone through the roof in recent years and people in Ireland can be rightly proud of the part they are playing in helping the environment by using their green bins or bringing packaging waste to recycling centres”, the Minister remarked, “But I would ask everyone to make a New Year’s Resolution to use less packaging in 2008. I have recently asked supermarkets and other retailers to look at the amount of packaging on their products but we need to be aware that the choices we make as consumers can be an important element in preventing waste”.

The Repak Green Christmas campaign is in its seventh year and Repak now work with all local authorities around the country involving over 90 recycling centres nationwide. During December and January Repak will run a nationwide TV, national and local print, Outdoor shopper lights and radio advertising campaigns to support the call to recycle and also to encourage people to visit their recycling centres. They have also added Green Christmas information to their BEBO page and Blog where people can read more on various hints and tips around recycling at this time of the year. Most recycling centres have in many cases specific opening hours due to the holiday period and will accept a wider range of materials than the normal bring banks. In addition to this, the existing network of nearly 2,200 Bring Banks and kerbside collection systems reaching in excess of 950,000 households will help to facilitate the recycling of much of the Christmas packaging. Full details of Green Christmas recycling centres, their opening hours, local contractor collection information and Christmas tree recycling drop off points is available at http://www.repak.ie/.

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