Repak takes over the streets of Dublin

One Material per Day Keeps the Bin Man away

Repak Recycling Week 2007 is luanched

-Repak Recycling Week targets ‘one material per day’ for householders
-Repak Recycling Week launches ‘Bling My Bring Bank campaign
-Recycling goes cyber with Repak bebo page, Youtube videos, blogs and podcasts
-Recycling Week Activity Packs sent to all 3,000 national schools
-Free WEEE open day on Saturday with additional centres around the country

The landscape of Dublin City will be dramatically transformed this October during Repak Recycling Week. Getting the week off to a creative start is the innovative Repak ‘Bling my Bring Bank’ campaign. Thanks to the creative control of the students of Killester College of Further Education, five glammed up and decked out Bring banks will be on display on the streets of Dublin City, in locations such as; Grafton St, O’ Connell St, Henry St, Temple Bar, all in a bid to bring recycling right to the fore front consumers and shoppers minds. Repak Recycling Week takes place from the 1st to the 7th of October and the bring banks will on display right throughout the week.

Also each day of the week will target a different recyclable material, Monday is Aluminium, Tuesday is Glass, Wednesday is Plastic, Thursday is paper and cardboard and Friday is WEEE.

During the week recycling will be taken into cyberspace as Repak launch its very own Bebo profile page. The page will have hints and tips on recycling, before and after photos and videos of the Bling my bring bank project. You can also log on to the Repak Website for drawing competitions, the chance for you to design your own Bring Bank and recycling themed computer games.

Repak will also be posting videos on Youtube, where you will see the making of one of the fabulous 'Bling Banks'

Our new TV advert will be aired from September 25th and is based on the Bob Dylan sony 'Subterranean Homesick Blues. You can view it here

Repak is also encouraging recycling through activities with schools, libraries and take aways all around the country. Repak is targeting 3,491 national schools to get on board with their tailored recycling week activity packs. The packs contain a series of activities to be carried out during the week and can be downloaded directly at Repak Schools web page.

Posters have been distributed to over 100 libraries around the country. And in a joint campaign with the European Aluminium Association, Repak are engaging with take away restaurants around the country to promote the recycling of aluminium food trays. Ireland has been very successful with the recycling of Aluminium cans in recent years however our overall recycling rate for aluminium is still only at 50% and the reason for this lower rate is mainly due to households not recycling these aluminium food trays. Repak is calling on all take aways to promote the recycling of food trays and have provided poster boards for many take aways to heighten consumer awareness.