Repak Launch Easter Campaign 2007

Ø A tower of the 6 million Easter Eggs boxes consumed this year would
stretch to over 900km reaching all the way to Paris from Dublin
Ø Irish households to eat almost 1 million kilograms of chocolate over
the Easter period.
Ø 490,000 kilos of Easter Eggs used packaging will be generated.
Ø Repak Campaign calls for Irish public to recycle used Easter egg
packaging including the PET plastic moulded egg inserts
Ø Repak Recycling Hints and Tips for Easter 2007 revealed.
Ø 1 million bottles of wine will be consumed over the Easter period.

Irish chocoholics will this year consume enough Easter Eggs to create a monster egg over 5 times the height of the new U2 Tower in the Docklands at 614 meters high and 425 meters wide according to research by Repak, the packaging recycling scheme. A trail of the 6 million Easter Eggs boxes consumed this year would stretch to over 900km reaching all the way to Paris from Dublin and contain enough chocolate to fill 6 Olympic sized swimming pools. The facts were released as part of this years’ Repak Easter Campaign, which is urging householders to getting cracking and make an egg-stra effort to recycle the 490,000 kilos of cardboard, plastic and aluminium packaging from Easter egg boxes.

With over quarter of Irish people claiming they will have a few alcoholic drinks on Good Friday it is estimated that the resultant Easter festivities will generate over 15 million beverage cans and 1 million bottles of wine. Repak is urging all households to use their household collections, Recycling Centers and BringBanks to recycle all of this used packaging rather than sending it to landfill.